In the first article about email campaign software I gave a brief overview of the software. Auto responders should only be used as a small part of your overall marketing strategy, you can also get into using social media for example Facebook, Twitter, LinkedIn and much much more.
There are a lot of different email campaign software in use today, the most popular are AWeber, GetResponse, iContact to name a few. They cost about $20 per month, depending on the size of your subscription list, it get more expensive s your list grows. To find the best one for your particular need just Google them and check out their individual websites
Steps To Take When Setting Up The Bulk Email Software:
1. Web form or contact box. The system will generate the HTML code for the contact box, all you need to do is copy and paste it to your blog or website, I usually ask for first name and email address
2. Upload Messages The next thing I do is upload the messages to the auto responder and the intervals the messages are sent out to the prospects or costumers. It is said a person receives a message 7 times before they act on it.
3. Double Opt in. Once prospects opt in to your newsletter they get a message in their inbox, instructing them to click a link, thereby giving permission to the sender that they will accept the messages.
These systems have to comply with the "Can Spam Laws", this is where the double opt in comes in and it leads to a better quality of prospect, as they will click on the link in their inbox making sure they receive the information they are looking for.
4.Unsubscribe From List You have to give your reader the ability to unsubscribe from your newsletter without any difficulty and make sure when they unsubscribe that they are taken from the list.
5. Broadcast Email campaign software allow you to broadcast messages to your list outside of the pre-programmed messages you have set-up previously. This gives you the opportunity of communicating with your list anytime you want.
6. Don't Over Sell. Provide quality content, don't be continuously selling to your list, give rather than take. People get fed up of being continuously being sold to. If you provide quality content, you will then be perceived s an expert in your field.
Auto responders are an excellent way of automating your business, prospects can come on your site 24/7 and still receive the information they require, even while your sleeping.
Using An Autoresponder For Your Business 7 Reasons Why You Should Use an Auto Responder Autoresponder Strategies - The Internets Killer Application Email Signature - What's the Message That You Are Sending to Your List? Affiliate Marketing Tips: Use an Auto-Responder
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